Ventura Water presents Water: Take 1, an exciting and important initiative that highlights our relationship with Water: How we look at it, how we use it and how we share it.

Water: Take 1 presents the best water-themed short films – narrative, documentary, comedy, drama, animation, live action – to a distinguished jury made up of leaders in water and environmental issues, entertainment professionals and influential members of the community.

Bringing together leading experts in the fields of water efficiency, recycling and resource management with partners in online entertainment media production and distribution, Water: Take 1 serves as a mechanism to engage media savvy viewers in the creation of a social network of online content to extend the national reach of Ventura Water and its message.

And our message is simple: Imagine a world where every type of water is paired with a right use, restoring the water cycle to a sustainable cycle. Rain is captured and/or infiltrated into the ground for later use. Water used indoors has a second life as greywater. Reclaimed water is recycled in ways that benefit our world, bringing the water cycle full circle. Water lives in an integrated world and so must we. After all, it is all one water.

Celebrating our five year milestone, Water:Take 1 continues to showcase our global community’s efforts in water conservation and sustainability, while at the same time, highlights our own critical water issues as California grapples with historic drought conditions.  Water resilience, and our need for smarter water use and more alternative water sources to diversify supply are foremost on our agenda for this year.  The City of Ventura is one of the largest cities in Southern California that is 100% reliant upon local water resources. Straddled by two major watersheds, inspired residents continue to battle drought through actively enlisting in proactive “water saving” lifestyle changes.  2016 brings several exciting new water-saving programs and tools:

  • The Residential Recycled Water Mobile Reuse Program launched this summer, providing training to residents who want to collect high quality recycled water from the Ventura Water Reclamation Facility ll station and apply to their landscapes in place of potable water.
  • Another exciting summer addition, the WaterWise 2.0 Turf Replacement Program, offers more ways to save water, including everything from turf replacement to free sprinkler nozzles and discounted smart irrigation timers for those getting ready to convert their water thirsty landscapes into sustainable drought resilient-scapes.
  • And new this year, a visual campaign which compliments our own Water:Take 1 Online Short Film Festival, Capture Conservation, a local photo contest encouraging residents who have battled to conserve during the drought an opportunity to capture what they’ve done in a photo and be entered to win some really cool prizes! What inspires you to reduce your water footprint? Capture it with your camera and enter to win!

However, Water: Take 1’s message is that of national and global importance. As such, we form strategic partnerships with like-minded organizations, foundations and companies in the private sector to strengthen our mission to raise awareness through the powerful medium of film.

Film submissions will be accepted beginning September 21st, 2016.  Following the close of our published final deadline, 11:59 pm (PST), Friday, December 16th, 2016, (Extended to December 23rd) ten finalists will be selected by our programmers and presented to the jury for the grand prize award of $1500.00.

The jury will also vote on a Best Student Short Film, sponsored this year by Carollo Engineering and Kennedy/Jenks Consulting, the winner to receive a GoPro camera.

The Water: Take 1 Audience Choice Award, sponsored this year by Hopkins Groundwater and Ferguson Waterworks is voted on by the public and the film with the most views wins an IPad 2 (16 GB, WiFi only.) The Audience Choice Award voting remains open for four weeks following the final deadline so votes still count. The earlier you submit your film, the more time your project has to gather votes and win!

The Ventura Vision Award, sponsored by the Crowne Plaza Ventura Beach, awards films shot in and around the City of Ventura a prize consisting of a $500 cash prize along with a profile interview in an upcoming Sustainable Ventura TV show, which is broadcasted locally to over 20,000. The winning film will be determined by a committee of local entertainment and environmental industry professionals.

And, expanding on last year’s efforts to engage other local water agencies, we are pleased to welcome The Palmdale Water District as the sponsor of the Palmdale Vision Award, recognizing films the best represent the mission and objectives of the Palmdale Water District. The prize here is also a cash award of $500.

Awards will be presented in March, in honor of World Water Day, at a ceremony sponsored in part by Nossaman, LLP.

shortshd_revised_logo_claim_black_and_white_220910New this year, Water: Take 1 has forged a promotional partnership with Shorts TV whereby submitted films are eligible for inclusion in a special, one-hour film showcase to air on Shorts TV in honor of World Water Day. Filmmaker of selected films will be contacted to re-confirm their interest and those films will air together in a one-hour block of water-themed films designed bring the message of water awareness to a much wider audience.


Water: Take 1 continues to expand it’s reach with NewsReel, a bi-monthly e-newsletter, aimed at keeping the dialog about water going all year long. Articles and profiles of filmmakers, jury members, sponsors and partners increase awareness and provide an informative forum in which to exchange ideas. Sign up to receive the NewsReel here or read past issues and join the conversation!

About Ventura Water

Ventura Water, the City of Ventura’s Water Department, is dedicated to serving our beautiful coastal community with quality drinking water and water reclamation services 24 hours a day, 365 days a year. Delivering drinking water from local sources since 1923, cleaning water for more than a century, and preventing storm-water pollution for the past two decades, we support Ventura’s vitality. Our goal is to integrate water management to create long-term health and economic benefits for our community. As financial stewards, our goals are to operate and use resources efficiently, understand and meet the needs of our customers, and protect our infrastructure by investing wisely in maintenance and renewal projects. We believe that true water sustainability — where the needs of the human population and the environment can live in balance –- will be achieved only when choices are made collectively to use water efficiently in all ways to restore our watersheds and protect our children’s future.